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OUR MISSION

From the first day that we opened our doors in 1975, we have been overwhelmed by the love we have received from the beautiful people of Boston. It turns out that our customers were as eager to find premium ice cream as we are to serve it.

To maintain superior quality, we use grass-fed dairy and fresh, natural mix-ins. Each of our flavors is one-of-a-kind; at once inventive and familiar, indulgent and delicate, textured and smooth. Whether you try our ice cream on its own or on top of another dessert, you’ll grin from ear to ear.

     

Bob Rook, a music lawyer, started E&B as a place that musicians could go to after their gigs to mellow out and satisfy their midnight munchies. Some of the groups that Bob has worked closely with are: Aerosmith, Boston, The Cars, U2, James Brown, and Al Green.

        

Live rock ‘n roll music was being played at clubs throughout the town and rock ‘n rollers from all over the US were coming to Boston to be part of the hot music scene.

The only problem was the Boston Blue Laws. Clubs closed at midnight. What a bummer! Just when you and the music were really happening everything came to a halt. Along come these hippie lawyers working pro bono for the homeless, for gay civil rights, for anti-war demonstrators and of course representing all these famous rock ‘n rollers who were being signed by major record labels. The solution to the midnight munchie blues: rent a basement in the Coolidge Corner section of Brookline, MA / buy a commercial ice cream machine / invite your rock star friends to hang out after their gigs eating homemade ice cream with outrageous flavors (creatively inspired by the lawyers and the rock ‘n rollers) / play acoustic (we had neighbors) music ’til the wee hours of the morning. The rock ‘n rollers loved the ice cream and the vibe. The basement ice cream hangout needed a name. Two homeless gentlemen that the lawyers did pro bono work for asked that the ice cream shop be named after them.

The name had good karma. Emack & Bolio’s

Boston 1975.
Peace, love and rock 'n' roll...

The music was everywhere

         EMACK                BOB              BOLIO

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